CULTURE, CREATIVITY AND CONNECTION
A cultural engagement studio shifting outdated narratives and strengthening how teams work together.
We help organisations understand people and culture properly.
We show teams how culture really works, the stories, behaviours and experiences shaping everyday working life and we help shift the ones that no longer serve.
It's not bias workshops.
It's not box‑ticking.
It's real narrative change.
It's real experience change.
It's real insight.
WHAT WE DO
Our work is built on three pillars, Insight, Experience, and Narrative. Together, they help organisations understand what’s really going on with their people, create moments that bring teams together, and shift the stories that shape everyday working life. It’s a practical, human approach to culture, not unconscious bias training or box‑ticking, but real change that actually sticks.
Talks, storytelling and content that help organisations communicate culture with impact.
Whether you need a one‑off session, an annual partnership or a bespoke programme, we shape our work around your goals
TRANSFORM YOUR CULTURE FROM THE INSIDE OUT
Our flagship programme helps organisations identify how unconscious bias becomes embedded in systems — and redesign those systems for representation, retention, authenticity and cultural safety.
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Full cultural bias audit
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Systemic impact training
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Redesign workshops
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Leadership accountability framework
Real cultural change, not bias workshops.
A programme that helps teams see clearly, act differently, and build better workplaces
READY TO ELEVATE YOUR BLACK HISTORY MONTH PROGRAMME
Black History Month is a moment to connect, learn and celebrate, and The Big Black History Month Quiz brings all of that to life in one vibrant, fast‑paced experience.
In just 45–60 minutes, your teams explore Black British and global Black history through playful competition, surprising facts and shared moments of joy.
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Zero planning.
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Maximum energy.
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A meaningful way to honour the month together.
Dionne Maxwell
Founder & Chief Amplifier
Hi I'm Dionne Maxwell is a cultural strategist, storyteller and the Founder of AmplifiedKin.
With over a decade of experience shaping belonging, engagement and narrative‑driven work across global brands, I specialise in helping organisations understand culture in ways that feel modern, intelligent and human.
My work blends editorial insight, lived experience and creative facilitation to help teams build cultural confidence, strengthen connection and explore the stories shaping their workplace culture.
Alongside AmplifiedKin, I also host Money For Plantain, a cultural commentary podcast exploring identity, creativity and everyday life — click here to listen to the latest episode.
If you’d like to explore how AmplifiedKin can support your organisation, I’d love to talk.
